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The Concept Lab – WECHAT WORKSHOP SERIES ANNOUNCEMENT

 

WeChat Now:  Why Building Your Business on the Wings of China’s Largest Social Network Will Take You to New Heights.

1 Billion users.  Wrap your mind around this figure.  As of March 2018, Tencent’s mobile messaging app has captivated the Chinese marketplace in unprecedented fashion, surpassing the 1 billion user mark. WeChat users have seen the app morph from a simple instant messaging platform to a fully integrated social media tool with services ranging from messaging, profile sharing, payment services, wallet and financial services, to personal services such as movie ticket, taxi, or travel bookings.

What does this mean for innovators and entrepreneurs?  The social commerce infrastructure that was cleverly built by this powerful platform now allows innovators, small business owners, and even corporate behemoths to marry social networks to e-commerce.  Translation:  the more you chat, the more bank you can make.  Using this single platform, you can market and sell your products and push promotions all at once.  Further, you can build communities and identify target audiences for customizable messaging. 

Conversations with your clients online create direct feedback loops and faster assessment of your business model.  Access to metrics is quick and easy; find customer insight, click rates, and traffic statistics all while operating on the go.  You can refine your marketing plan utilizing the most basic of tools – WeChat moments.  Build sophisticated mini-programs or network with “Influencers” whose large followings will be quick to engage with you and your product if they make even a mere mention in their heavily trafficked feeds. 

Setting up your official account, a WeChat store and then linking it to a website, can prove to be somewhat intimidating for first-time users.  Building sales online means being purposeful and targeted with promotions, loyalty programs, and steering clear of gimmicks.  

How you leverage your skills as a networker, build your online social presence, and pace your direct engagement with customers will determine your course to success. But like any new skill acquired, it takes practice and experimentation.  

The bottom line:  diving in WeChat waters means developing a disciplined approach, but it can mean making major strides in your profitability.   The Concept Lab (TCL) is launching a series of WeChat workshops over the course of the next quarter aiming at providing our community with the best advice and hands-on experimentation for the novice user and the seasoned entrepreneur. 

The Concept Lab – WeChat Workshop Series 


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Mentor:  Regina Zhang is a serial entrepreneur who founded 3 startups in social medias in China. Regina, together with her team, has helped establish fashion and retail brands, boosting sales impressively via WeChat. Ms. Zhang has been mentioned in the iconic Forbes China 30 Under 30 in 2017.

WORKSHOP I:  Make It Official:  Establishing and Leveraging Your WeChat Official Account 

Join an interactive workshop to understand the importance of launching a WeChat account for solid business growth and identify the best type of account for your needs.  There are a number of different types of WeChat OAs – which is right for your business?  This workshop is designed to give “newbies” the right instructions to avoid common rookie mistakes and learn to manage your clients and account efficiently.

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Sales have concluded

When and Where
Starts

 May 12, 2018 at 2:00 PM

Ends

 May 12, 2018 at 6:00 PM

 Shanghai, China

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