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The Concept Lab Founders’ Training Program Update


Helping founders make their company profitable

We are an education-based, revenue-driven training program supporting sustainable and diverse businesses.


PROGRAM BENEFITS

* Define your own success

* Stabilise and Grow your business

* Apply relevant tools

* Learn from experienced entrepreneurs


PROGRAM DETAILS

DATE: From Saturday, October 21st to Wednesday, November 22nd

PRICING:


Solo Founder

Co Founding Team

Early bird (Oct 12th)

2,500Y

4,000Y

Full price (Oct 17th)

2,800Y

5,000Y

LOCATION: Fitspace, 5F 969 Wuding road, cross Jiaozhou road


WHAT WE IMPLEMENTED TO DELIVER


DREAM TEAM

  1. Adja Sy, The Concept Lab founder is a craftswoman and founder of Lalu Natural Skincare & Made In Shanghai community gathering 480 entrepreneurs. She has brought value to the community for 2 years through pop up markets and building online communities to share free information
  2. Rachel Daydou, the Program Director has co-founded and grown her company Lihaoma, lead the global Entrepreneurship program of Shanghai University, is a Chinaccelerator alumni, entrepreneur and community leader
  3. Our experts leading workshops are seasoned and passionate entrepreneurs


PROGRAM DESIGNED FOR EARLY-STAGE ENTREPRENEURS

  1. Tools adapted to entrepreneurs’ resources: we won’t spend 10H training you how to use an overly complex and expensive Customer Relationship Management system if you can do 90% of this through WeChat free backend system.
  2. Topics chosen by attendants: you have told us what’s most actionable and useful for you.
  3. Affordable pricing: we understand it’s an investment so we have worked hard to reduce it whilst ensuring you get great and well prepared lecturers. We’re into providing value for the whole community so we compensate everyone fairly for their work at The Concept Lab.


BATTLE TESTED METHODOLOGY

  1. Limited number of attendants: as we need you to grow professionally and personally, we don’t include more than 15 people in each class. But we do encourage you to come with your co-founder as it helps align and develop your skills.
  2. Fix clear targets: having a clear idea of what you want to achieve and how to measure it will give you all the chances to make the right choices; and spend the right resources to achieve it.
  3. Organise your activity: doing everything on your own requires a great deal of organisation lower your stress, and ensure every step you take today bring you towards your goal.
  4. Apply tools during workshops: Each session is built around lecturers introducing tools and you applying them with their guidance. No boring conferences leaving you puzzled and annoyed.
  5. Regular accountability: probably the most valuable asset of this program because being held accountable in front of the community and of lecturers will naturally accelerate your growth.
  6. Final presentation: let’s show off and celebrate!


STRONG SUPPORT

  1. Support network: the program staff and attendants will leverage their large network (about 5000+, most in Shanghai) for you to find the right people, suppliers, mentors to grow your project
  2. Entrepreneur events: we can get you into one event per week for free
  3. Perks from partners: it’s all about supporting each other! Get perks from various services useful to your company.

SESSIONS SCHEDULE

Saturday 17.10.21, 2pm to 6pm: Define success

Wednesday 17.10.25, 4pm to 8pm: Understand clients & how to reach them

Wednesday 17.11.01, 4pm to 8pm: Manage your time

Wednesday 17.11.08, 4pm to 8pm: Pricing strategy

Wednesday 17.11.15, 4pm to 8pm: Use WeChat for sales & CRM

Wednesday 17.11.22, 6pm to 10pm: Final presentation

* Please note that exact dates and times may slightly fluctuate depending on lecturers’ availability


SESSIONS AGENDA


SESSION 1: Define success

Saturday, October 21st from 2pm to 6pm


INTRO | 15min

Who are we, why we are doing this training program


PART 1: The Concept Lab Founders’ training program | 30min

1. Program Introduction | 20min

2. Q&A | 10min


PART 2: Define success | 3H

INTRO: Aim of the workshop | 5min


I. Understand what is driving you | 45min

Interests, Values, Motivations, Constraints, What you’re good at, what you suck at. Framework to understanding personality types (HBDI, 16 personalities)


II. Vision, Mission & product | 45min

1. Company Vision. Video: Simon Sinek, Start with Why

2. Define your value to customers - Benefits VS features


COFFEE BREAK | 15min


III. Finding the right key number for your company | 1h30

1. Vanity numbers VS Actionable numbers

2. How to measure - A/B testing, cohort analysis, referral rate, returning clients...

3. Find your unique Value Proposition

4. Which key number is most relevant to you? How to follow it?

Weekly challenge: Track your key number

KEY LEARNINGS: Unique strengths, challenges and value, Overview of metrics + which one is relevant to you + how to follow up with it

KEY TOOLS: Value proposition, Key Performance Indicators

WINE & SHARE | 1H


SESSION 2: UNDERSTAND YOUR CUSTOMERS

Wednesday, October 25th from 4-8pm


LAST WEEK CHALLENGE PRESENTATION


INTRO | 20min

Who am I and experience

Various ways to gather insight: quality & quantity


I. User Persona – 5 / 20/ 20

1. Showcase of user persona

2. Application by attendants

3. Presentation by attendants


II. User Experience Journey – 5 / 20/ 20

1. Showcase of user experience journey

2. Application by attendants

3. Presentation by attendants


OUTRO | 40min

How to ask questions | 5 / 15 / 15


Weekly Challenge: Interview 10 customers to validate user person & user experience journey. 2min presentation to show before & after & highlight your new insights

KEY LEARNINGS: In depth understanding of the profile and motivations of your customers, understanding of touchpoints with customers supporting your outreach strategy

KEY TOOLS: User persona, user experience Journey


WINE, DINE & SHARE | 1H


SESSION 3: TIME MANAGEMENT

Wednesday, November 1st, from 4 to 8pm


LAST WEEK CHALLENGE PRESENTATION


INTRO | 10min

Who am I, why time management


I. Expose of the main aspects of time management

1. Tools

2. Habits

3. Discipline

4. Mindset


II. Techniques

1. Priority Management

2. Time management

3. Productivity


Weekly Challenge: Review your monthly calendar applying the best time management techniques

KEY LEARNING: review your responsibilities, analyse your priorities, free up tp 30% of your time.

KEY TOOLS: Calendar


WINE, DINE & SHARE | 1H


SESSION 4: PRICING STRATEGY

Wednesday, November 8th from 4 to 8pm


LAST WEEK CHALLENGE PRESENTATION


INTRO

Who am I, the difficulty with pricing

Increasing your sense of self worth


I. Value to customers

1. How do customers currently solve their problem?

2. Benchmarking direct competitors offer & pricing


II. Costs

1. What are really your costs?

2. Cost structure analysis

3. Optimising costs | Where do you personally add value?

4. Top selling product pricing review


Weekly Challenge: Review the cost and price of your middle range product

KEY LEARNINGS: Value for customers, actual costs

KEY TOOLS: Cost structure


WINE, DINE & SHARE | 1H


SESSION 5: USE WECHAT FOR SALES AND CRM

Wednesday, November 15th, from 4 to 8pm



LAST WEEK CHALLENGE PRESENTATION


INTRO

Who am I, why you should use WeChat for sales instead of marketing


I. Selling on WeChat

1. Strategies to do repeat sales on WeChat

2. Main tools for store building & their implications

3. How to automise part of the sales process


II. WeChat CRM

1. Strategies to leverage WeChat for a better customer relationship management

2. Most relevant tools for you to leverage


Weekly Challenge: Double your WeChat sales

KEY LEARNINGS: Which strategy to design for your sales on WeChat, how to leverage CRM capabilities to increase referral and repeat purchase

KEY TOOLS: Youzan, MikeCRM


WINE, DINE & SHARE | 1H


FINAL PRESENTATION

Wednesday, November 22nd from 6 to 9pm



5min per person

1. Biggest challenge - which metrics following

2. Week by week results + most surprising insight

3. What is ahead for me

* Please note that the exact content of the sessions might vary at workshop masters’ discretion


WHY HAVE WE DEVELOPED THIS PROGRAM?

Because we understand entrepreneurs have troubles finding the right resources.

Because we understand not every entrepreneur wants to, or can raise capital.

Because we understand most of the startup eco system support excludes non-tech & diversity businesses.

This program is designed after extensive research and contacts with Made In Shanghai community. After brainstorming with you, surveying you, meeting in person, drinking together, conversing online, sharing & discussing articles, we have put together what we hope is the best resources for your needs.


APPLICATIONS

Early bird ends on October 12th, Applications close on October 17th

If we don’t get 10 students (minimum for us to be profitable), we will cancel the program and reimburse you the full amount of your application.

We would love to connect! If you have ANY questions please send us an email at: contact@theconceptlab.co.

When and Where
Starts

 October 18, 2017 at 12:00 AM

Ends

 October 18, 2017 at 12:15 AM

 Fitspace, Wuding road #969, cross Jiaozhou road