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Dear China netizens in the making, 

We are looking forward to welcoming you to the #MBADMB Visionary Class with Alex Horle, the Regional Operations Director, Accommodation BG, Ctrip.

Please find below some pre-readings, quickly read the articles and let's have an interesting discussion on the landscape of online travel agents and their business models ;)


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Ctrip Resources: 

-Annual Report 2016
 http://ir.ctrip.com/phoenix.zhtml?c=148903&p=irol-reportsannual
-News Releases / Investor Relations
 http://ir.ctrip.com/phoenix.zhtml?c=148903&p=irol-news&nyo=1
-Interview of Jane Jie Sun, CEO of Ctrip
 https://www.ttgasia.com/2018/01/08/ctrips-colossal-ambitions/

Research on Ctrip & its business model: 
-Priceline’s strategy in China
https://jingtravel.com/priceline-doubles-down-on-china-under-ceo-glenn-fogel/
-What’s next: hotel revenue models & start-ups
https://www.phocuswire.com/Outsmarting-hotel-revenue-model
-China’s online travel market slowed down in Q3
http://www.iresearchchina.com/content/details7_40038.html
-Skift Research Report (preview)
https://skift.com/2017/08/01/ctrip-and-skyscanner-a-look-at-how-the-deal-went-down/
-Yantai Nanshan University > Research on Evaluation of Business Model Based on Internet Travel Service Enterprises
http://revistadelafacultaddeingenieria.com/index.php/ingenieria/article/viewFile/2562/2521

Media resources:
-Bloomberg Video reporting on the Skyscanner Deal
 https://www.bloomberg.com/news/articles/2016-11-23/ctrip-acquires-skyscanner-for-1-7-billion-to-expand-bookings
-Financial Times on the Skyscanner Deal
 https://www.ft.com/content/29faca1e-b1ea-11e6-9c37-5787335499a0
-The Guardian on the Skyscanner Deal
 https://www.theguardian.com/business/2016/nov/24/skyscanner-sold-to-chinas-ctrip-in-14bn-deal


About the speaker

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Alex Horle
Regional Operations Director, Accommodation BG

Alex is the mobile marketing and digital advertising executive, Big Data specialist with an entrepreneurial background and over 10 years of experience in management.

We look forward to welcoming you to this talk and have a lively discussion with you!

Kind regards,

The Team of the #MBADMB

When & where


Wednesday, 7 November 2018 | 16:30-18:00


16:15 Registration

16:30 Experience sharing

17:10 Questions & Answers

18:00 End


ESSCA School of Management > 297 Wusong Lu, 4th Floor, Shanghai - 中国上海市虹口区吴淞路297号4楼

Information

Sales have concluded

When and Where
Starts

 November 7, 2018 at 4:30 PM

Ends

 November 7, 2018 at 6:00 PM

 297 Wusong Lu, 4th floor, Shanghai 中国上海市虹口区吴淞路297号4楼

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