Sales have concluded


Dear China netizens in the making, 

We are looking forward to welcoming you to the #MBADMB Visionary Class with Alex Horle, the Regional Operations Director, Accommodation BG, Ctrip.

Please find below some pre-readings, quickly read the articles and let's have an interesting discussion on the landscape of online travel agents and their business models ;)


Ctrip Resources: 

-Annual Report 2016
-News Releases / Investor Relations
-Interview of Jane Jie Sun, CEO of Ctrip

Research on Ctrip & its business model: 
-Priceline’s strategy in China
-What’s next: hotel revenue models & start-ups
-China’s online travel market slowed down in Q3
-Skift Research Report (preview)
-Yantai Nanshan University > Research on Evaluation of Business Model Based on Internet Travel Service Enterprises

Media resources:
-Bloomberg Video reporting on the Skyscanner Deal
-Financial Times on the Skyscanner Deal
-The Guardian on the Skyscanner Deal

About the speaker


Alex Horle
Regional Operations Director, Accommodation BG

Alex is the mobile marketing and digital advertising executive, Big Data specialist with an entrepreneurial background and over 10 years of experience in management.

We look forward to welcoming you to this talk and have a lively discussion with you!

Kind regards,

The Team of the #MBADMB

When & where

Wednesday, 7 November 2018 | 16:30-18:00

16:15 Registration

16:30 Experience sharing

17:10 Questions & Answers

18:00 End

ESSCA School of Management > 297 Wusong Lu, 4th Floor, Shanghai - 中国上海市虹口区吴淞路297号4楼


Sales have concluded

When and Where

 November 7, 2018 at 4:30 PM


 November 7, 2018 at 6:00 PM

 297 Wusong Lu, 4th floor, Shanghai 中国上海市虹口区吴淞路297号4楼

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