Group Description


We are an insight-based innovation and strategy firm. 

For more than 15 years, leading organizations have come to us when they need to “Innovate & Design Their Next” at brand, product and service level. Collaboratively, we work together with our clients to discover opportunities for growth, define actionable strategies and design innovative solutions that deliver holistic brand experiences in China for China.


We discover the unmet and unknown needs that can be leveaged as actionbale insights to drive innovation for future services and products.

Learn more about our services and approach: